🚨 What’s New In SEO This Week (September 15-21)

Sep '25 • SEO

Major changes just landed—if optimizing for Google, Bing, or AI search is important, here’s what’s really happening right now.

🧠 Google’s September Core Algorithm Update: “Perspective”

Google’s new “Perspective” core update is rolling out, shaking up rankings across almost every niche.
This update splits mobile and desktop rankings—your site can rank differently depending on device. Mobile-first indexing is now even more important: fast load times and touch-friendly design are key (sub-3 second load times, easy navigation).
Google is rewarding sites that offer deep expertise, help the user complete their journey, and provide fresh, unique insight—not just surface-level, keyword-stuffed pages.

Quick Takeaways for your business!

Prioritize unique, comprehensive content serving user needs—not just keywords.
Double down on mobile site performance. Check for hiding, speed, and navigation.
Protect against spam penalties: Avoid thin, mass-produced, or duplicated content.
Adapt rank tracking strategies, as desktop numbers could be misleading this week.
Watch for shifts in AI-driven visibility and traffic sources.

0 comments

🚨 What’s New In SEO This Week (September 15-21)

skool.com/the-jumpstart-5102

Learn proven business steps, marketing, and automation with community support. Build your purpose and grow faster—no guesswork, just action- FOR FREE

Suggested communities

Build your own community

Bring people together around your passion and get paid.