Major developments landed today—here’s what’s trending in marketing automations and research right now. 🧠 Zoom unveils Agentic AI upgradesAt Zoomtopia 2025, Zoom announced the launch of AI Companion 3.0—an assistant that works across Zoom, Google Meet, and Microsoft Teams. Highlights include photo-realistic AI avatars, deeply personalized meeting prep, cross-platform note-taking, instant summaries, live translation, and enhanced scheduling features built for workflow automation and marketing collaboration. 🏆 Klaviyo named a Leader in AI MarketingKlaviyo earned top honors in IDC’s MarketScape as a “Leader” for AI-enabled marketing platforms for small businesses, and a “Major Player” for midsize firms. Key advancements include real-time data-driven engagement, omni-channel automation, predictive analytics for email/SMS/WhatsApp, and direct Shopify integrations for consumer brands looking to personalize at scale.

Major changes just landed—if optimizing for Google, Bing, or AI search is important, here’s what’s really happening right now. 🧠 Google’s September Core Algorithm Update: “Perspective” - Google’s new “Perspective” core update is rolling out, shaking up rankings across almost every niche. - This update splits mobile and desktop rankings—your site can rank differently depending on device. Mobile-first indexing is now even more important: fast load times and touch-friendly design are key (sub-3 second load times, easy navigation). - Google is rewarding sites that offer deep expertise, help the user complete their journey, and provide fresh, unique insight—not just surface-level, keyword-stuffed pages. Quick Takeaways for your business! - Prioritize unique, comprehensive content serving user needs—not just keywords. - Double down on mobile site performance. Check for hiding, speed, and navigation. - Protect against spam penalties: Avoid thin, mass-produced, or duplicated content. - Adapt rank tracking strategies, as desktop numbers could be misleading this week. - Watch for shifts in AI-driven visibility and traffic sources.