A lot of people are still using AI like it can read their mind. It can’t. If you want better output, better advice, better direction, and better decision support… give it more context. One of the easiest ways to do that: Screenshot what you’re looking at. Your: - CRM - landing page - calendar - Notion board - funnel - email sequence - analytics - ad manager - sales pipeline - bio - classroom setup Whatever it is. If AI can actually see what you’re seeing, it can help you a lot better. That’s something I use all the time. Because instead of trying to explain: “Hey, my CRM is kind of messy and I’m not sure what to do…” I can just screenshot it and say: - what do you notice? - what’s unclear? - what should I fix first? - where’s the friction? - how would you organize this? That changes everything. Same with: - landing pages - ad results - content boards - follow-up flows - scheduling setups It’s one of the fastest ways to get more useful output because now the AI has actual visual context. Not just your rough explanation. A lot of times the gap in AI output isn’t the tool. It’s the input. And screenshots are one of the easiest ways to close that gap. So if you’re stuck on something and want better help from AI: stop trying to explain everything perfectly. Just screenshot the thing and let it look with you. Simple. High leverage. Very underused. Let’s build.

Entrepreneurship can get really lonely. Not in a dramatic way. Just in a real way. You’re carrying a lot.Making decisions all the time. Trying to see around corners. Trying to keep momentum. Trying not to overreact. Trying not to get stuck in your own head. And a lot of the time, it feels like it’s just you. That’s why I’ve been thinking a lot about how important it is to have the right people around you. I had my monthly mastermind call recently. There’s five of us total. All entrepreneurs.Some full-time. Some W-2 plus entrepreneurial on the side. We meet once a month and just talk through what’s going on. What we’re working on.Where we’re stuck.What we’re not seeing clearly How we can support each other. What lens we can offer that might help someone move. I met them through GrowthDay / Brendon Burchard’s world, and we’ve stayed close ever since. And every time we get on a call, I’m reminded how valuable it is to have people in your corner who: - actually get it - can challenge your thinking - can encourage you when you’re off - can help you see what you’re missing - can remind you you’re not the only one carrying a lot That kind of support matters. A lot. Because this journey is long. And if you don’t have the right people around you, it gets way easier to: - overthink - isolate - spiral - stay stuck longer than you need to Sounds cliché to say “surround yourself with the right people.” But it’s true. And honestly, the older I get, the more I realize it’s not just about being surrounded by “good people.” It’s about being around people who help you think better, stay grounded, and keep moving. That kind of accountability is a gift. That kind of support system can change a lot. If you have people like that in your life, don’t take it lightly. And if you don’t, I’d start being a lot more intentional about finding them. The road is hard enough. You don’t need to walk all of it alone. Let’s build.

[INTERNAL MEMO] Hey Team, Early on at Gym Launch, we brought on a new Operations Manager. She was not blowing things up like I had hoped (and prayed for lol) she was just… okay. Consistently okay. And I knew it but hoped it would turn around sooner than later. But worse than that .... other people on the team knew it too. They were coming to me with feedback about this person's questionable performance. People were flagging things constantly, nothing catastrophic but all areas of deficiency. And what did I do? Nothing. I didn't share the feedback back with the ops leader. I didn't tell the people giving me the feedback to go say it directly. I just… absorbed it. I nodded and said "yeah I'll keep an eye on it," and then sat on it. Weeks turned into months. And then I would tell myself “Well now its too late” Bullshit!!! By the time I finally had the conversation, it was too late for it to have an impact the way it should have. It didn't feel like coaching, it felt like a blindsided punch in the face. She was clearly upset and not because the feedback was wrong, but because I had watched her struggle, had heard from others that she was struggling, and said nothing. She literally said to me, "Why didn't you tell me sooner?" I felt like complete shit. Because the honest answer? I was protecting myself from discomfort, not protecting her. And I had also failed the people on the team who came to me … I taught them that flagging problems leads nowhere, so why bother?? That's when I realized: The kindest thing a leader can do is tell the truth fast. Silence is not kindness, it's cowardice. And that's what Sincere Candor actually means here. It's not a suggestion. It's a standard for everyone who has the privilege to lead here. If you suck at it - get better, fast, or your teams will pay for it. We tell the truth quickly and kindly..and we tell it with the intent to make things better, not to make ourselves feel superior, not to vent, and not to make the other person feel like shit. But because the people on our teams deserve to know where they stand so they can actually do something about it!

I don’t think everyone fully realizes what’s forming inside this room. The network in here is high-level. Builders. Operators. People actually doing things. Not consuming. Not theorizing. Doing. My goal with The Institute Social is simple: Build one of the best communities of entrepreneur doers. Not spectators. Doers. Structure. Tools. Systems. Network. That’s the stack. I’ve put a lot of time into the classroom. The Notion OS. The AI Boardroom. The diagnostics. The installs. The frameworks. And I’m not recycling surface-level content. I’m pouring in: • Lessons from masterminds • Frameworks from high-level rooms • Wins • Failures • Breakdowns • Real constraint mapping • Real business math Everything I’ve learned across years of building. It’s all going here. And I’ll keep adding to it. But here’s the truth: A community becomes elite when the members lean in. When you: • Network • Share screenshots • Expose friction • Install and report back • Give more than you take The more you use this room, the stronger it gets. That’s the flywheel. I’m committed to this. I won’t stop building this until it’s one of the best rooms you’ve ever been in. That’s the mission. If you’re here to operate, not spectate, you’re in the right place. Let’s f'n gooooo!

One thing I’ve been really diligent about lately is making sure meetings stay at 15 minutes or less whenever possible. Get in. Get to the point. Make the decision. Move. I think the default for a lot of people is still: - 30-minute meeting - 1-hour meeting But I’ve been pushing hard against that. Because if you let a meeting drag, it will drag. And usually what happens is: - too much talking - not enough deciding - momentum gets slowed down - everyone leaves feeling “busy” but nothing really moved I’d rather compress it. What are we solving? What decision needs to be made? Who owns the next step? Done. That’s it. Ed Mylett and Gary Vee both talked about this in different ways, and it really stuck with me — if something can be handled faster, handle it faster. A meeting should create momentum, not eat it. Now I’m looking at most meetings through this lens: Could this have been 15 minutes? And if the answer is yes, then next time it should be. Less drag. More movement. Curious if anyone else has tightened up meeting time like this and noticed a difference.