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Role Play & Objection Handling is happening in 3 days
Reverse psychology
Take advantage of the volatility and uncertainty in this market the best marketers know how to get people to buy into frame Instead of telling people to buy, and they should NOT buy .. tell them the exact opposite of the narrative of all the unconscious Realtors repeat … because they’re gonna think you have information that they don’t have…. Social media is all deception. Find a way to disrupt yourself in the marketplace and conversations will flow to you
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Reverse psychology
Seller Objection "Wait until August"
One of the listing appointments I went on this weekend asked me if they should wait til August because it sounds like they won't have to pay as much in commissions. Below is my response: "I can appreciate the thought of waiting to save money, and if I were in your shoes, I'd probably consider that as well and can I tell you why there's no value in waiting? Right now, we are able to use offering out commissions in the MLS as a tool to attract more buyers and their agents and we've been using this practice for decades. Come August, while we won't be able to advertise commissions in the MLS, we ARE able to offer out concessions to go towards the buyers costs, such as paying their agent. If you were to wait until August, I would suggest you offer out X in closing cost help to the buyer so they can use those funds to pay their agent or it can go towards whatever cost they want. This will allow us to continue to remain competitive since most of our listing competition will be doing the same. The amount I am suggesting we offer out today will be the same number come August, it'll just be a concession vs a commission, make sense? So you can see there really is no value in waiting? Great, then let's put me to work for you now!" I recommend you write, chant and roleplay the above if you want to master it. The closer we get to August the more often you'll hear this one. Until then, let's have an unreal week!
"We're waiting..." Objection
1- Think about it, I understand you need to make sure you have all the information you need before you move forward and feel comfortable. Is that how you feel? That's exactly why we need to meet. (Close) 2 - We're holding off right now. a. I can appreciate you feeling like you're not ready. Is that right? Of course. What is the most important thing about waiting? Great, that's exactly why we need to meet. (Make the objection the answer) (Close) 3 - "We're waiting for the market to improve a little more. We want more money.". I can appreciate you wanting the highest price possible. So, what I hear you saying is that while other properties are selling, you feel your property won't sell for a price you're comfortable with, is that what you believe? Isn't it more important to (Motivation)...than to guess whether or not the market is going to go up or down? (Close) 4 - . I want to find a home before I put it on the market. a. It sounds like you want to make sure you don't end up with no place to live! Is that how you feel? Of course. That's exactly why we need to meet. I'll show you how to move through that situation. (Close)
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The "We already have an agent" Objection
1 - I understand. Just out of curiosity...what do you think they'll do differently this time around when submitting your next offer? Do you expect a different result with the same approach? Doesn't it make sense to see your BEST option rather than the most convinient one? 2 - The Agent that sold you the house...I completely respect wanting to feel comfortable with a professional, that's pretty important, isn't it? That's exactly why we need to meet. With a decision this big you owe yourself a second opinion...this way you'll know...100% you're on the right path. 3 - Is owing somebody a favor worth throwing away thousands of dollars and lost time? 4 - Are you looking to do a friend/ family a favor, or are you looking to receive the best service and results possible... for your family?
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Power Closes
1 - I can give you a free list of properties exactly meeting your needs. I’ll share with you inside off-market information...so you can get the best deal...regardless who you buy from...because you’re not going to do anything unless it makes sense/feels right...is that what you think/feel? (CLOSE)
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