Most people think social media is “luck.”It’s not. It’s systems + behavior. Algorithms don’t hate you.They just reward what keeps people on the platform. Here’s the starting framework 👇 🧠 What the Algorithm Actually Cares About Every platform is asking one question: “Does this content keep people here longer?” That’s it. It measures this through: - Watch time (how long people stay) - Engagement (likes, comments, shares, saves) - Consistency (do you post regularly?) - Relevance (who interacts with you) If your content helps the platform win → you win. ⏱️ The First 3 Seconds Matter Most The algorithm tests your post on a small group first. If people: - Stop scrolling - Watch past 3–5 seconds - Interact quickly ➡️ Your content gets shown to more people. No hook = no distribution. 🔁 Why Consistency Beats “Viral” Posting once and hoping it blows up is a bad strategy. Algorithms trust creators who: - Show up consistently - Stay in a clear topic lane - Don’t disappear for weeks Consistency builds data & data builds reach. 💬 Engagement Is a Signal, Not a Bonus Comments, replies, saves, shares = signals. That’s why: - Asking questions works - Responding to comments matters - Talking with people beats talking at them Silence kills reach. 🎯 The Takeaway If you want growth: - Make content people actually watch - Keep it simple and clear - Post consistently - Start conversations - The algorithm isn’t your enemy. It's a scoreboard; you just need to learn how it keeps score.

Wide shots tell context. Medium shots build trust. Close-ups sell emotion. Most creators shoot everything from the same angle and then wonder why their content feels flat. Here’s the simple framework: • Wide shot → Where are we? (context) • Medium shot → Who is this? (clarity + trust) • Close-up → Why does it matter? (emotion + decision) If you skip context, people don’t care. & If you skip emotion, people don’t act. This isn’t about fancy cameras or more edits. It’s about sequencing your shots to guide attention. Effective content makes people feel something — and do something. If your content isn’t converting, this is usually part of the problem. ___________ Skid you need additional assistance with content creation!

Hey all, Our own @Ashley Hairston & I have been working on developing her Real Estate Community, ‘Real Estate’s Best Kept Secrets’. This brief video covers goal setting, so I thought I would share it with you all! If you are at all interested in Real Estate, I highly recommend checking her community out. Lifetime access is currently $25 until she reaches 50 members, but you can also wait until after to get FREE access to the basic courses. 💯 I hope this video brings you value ✊🏽 https://www.skool.com/real-estate-best-kept-secrets-1097/about?ref=add1a6fd2cc94d49b7593384f8cb9dd7

There’s no shortage of “hacks” that help you make decisions. You can use AI, Google, TikTok, or any info source out there — but the problem is you gain little true knowledge. You’re just borrowing someone else’s opinion… or worse, the internet’s collective guess. 😬 If you want to grow, you have to empower your own learning. Be curious. Stay open. But also be structured enough to decide when it matters most. Because sometimes, you don’t get a second chance to be wrong. So how do you gather what you need and make decisions you can stand on? 👉 You use Decision Models — simple frameworks that help you think clearly, filter noise, and act with confidence. ⚖️ 1. The Obama Flowchart Used for split-second, high-stakes decisions. Ask yourself: - Does this pose an immediate threat or risk? - Am I the only one who can fix it? - Will this action harm anyone else? If the answer chain leads to yes, yes, and no — take action. If not, pause. Re-evaluate. This model trains you to stay logical under pressure and move with purpose, not panic. 🧠 2. The Eisenhower Matrix A must for entrepreneurs drowning in “busy.” Sort your tasks into 4 quadrants: 1️⃣ Urgent + Important → Do it now. 2️⃣ Important, Not Urgent → Plan it. 3️⃣ Urgent, Not Important → Delegate it. 4️⃣ Not Urgent, Not Important → Drop it. It’s not just time management — it’s energy strategy. You learn to separate what demands attention from what deserves attention. 🎯 3. The John Whitmore Model (SMARTER Goals) Before you act, ask if your goal is even the right one. A strong goal should be: ✅ Specific ✅ Measurable ✅ Attainable ✅ Realistic ✅ Time-phased ✅ Ethical ✅ Relevant ✅ Challenging If your decision aligns with these, it’s probably worth pursuing. This model keeps your decisions tied to long-term purpose, not just short-term emotion. 💡 Combine Them & You’ll: - Decide faster (Obama Model) - Prioritize smarter (Eisenhower Matrix) - Act with purpose (Whitmore Model) Decision models don’t slow you down — they sharpen your instincts.