Everybody Love Everybody | A Marketing Strategy
Last night at The Rocki Button someone saw me working on the website and asked, “Is this us?” I paused… In my mind, I thought, “Do you identify this space as ‘ours’?!” 😯 After a moment i responded, “Yes it is. This is US.” To hear a patron take ownership of our space & love it with the same enthusiasm as a partner, owner, or staff member is a key indicator of a successful mission. It is a key reminder that your business should step into the gaps where needs exist & fill them. For us, our clients are looking for entertainment & safe, welcoming environments. in a community that lacks these things, we stand out as a outlier experience in which people can make it their home. My philosophy: I’m in no hurry to get anywhere faster than I need to because, I need this space to ALWAYS be US in the building. That has always been the marketing strategy & target demographic. Kindness & community are a winning strategy in a world that is oversold, undervalued, & just tired of the rat race. 💯