Funny moment from yesterday's Office Hours. At the start of the call we were chatting about @Daniele Ponzo's son, Alessandro Liam. And I joked: I can call him AL. Then I reference that famous Paul Simon Song (da-dada-da) We didn’t watch anything on the call, we moved on. Today I was reviewing the transcript for content ideas. Then I was curious, so I pulled up the You Can Call Me Al music video. It’s basically, actor Chevy Chase performing the song like he’s the star. Paul Simon's pissed because he's being outshined... And it's funny because of the contrast. Then I recognised the pattern. George Ezra's song Listen to the Man (with Sir Ian McKellen) does the exact same thing, years later. Same comedic structure: - big personality co-star - dominates the video - artist looks fed up - tension = funny You immediately know what it's inspired by, but it doesn't feel like copying, because it's done tastefully. And there's the lesson for stealing like an artist... The difference between remixing + copying. The good kind of stealing: ✅ swipe the structure (the format, contrast, mechanics) ✅ then swap in your own language + POV + examples And the lazy kind: ❌ copy/paste someone’s words ❌ copy/paste someone’s offer page ❌ add nothing new and take credit for it We literally talked about this on the call. It happens more than people think. The skill that actually matters here is pattern recognition. Some creators sit down to be original and get stuck. Builders do this instead: - Spot the pattern (what repeats?) - Find the mechanism (humour, tension, etc.) - Remix it with your context (clients, niche, story, lessons) Then create in your style without polishing it into generic AI mush. That’s how you create content that feels new, and without becoming a copycat. Question for you: what’s something you’ve seen lately (post/video/email) where you loved the format, and could remix it for your own work this week?

Hey guys, Like I mentioned on the call, here it is. Nice little treat to end the week! And I don't know what it is about someone cooking food in front of me, but it just hits differently 😋😂 Anyone treated yourself to a nice meal or cooked up something good recently? Drop a photo and let's see who can give me the biggest food envy... Have a good weekend all. Don't forget to get some rest ✌️ See ya next Tuesday! ~Kev

Well, this wasn't as call-filled a week as I'd hoped. 🙁 2 people canceled and have yet to reschedule (no surprise.) As far as the two calls that did occur, 1 went very well, the other, not so great. Sill hasn't led to conversions, but the difficulty led me to realize that I need to make a clearer path for my clients. He felt like a lot of information from other sources was pulling him in different directions. As he said, "I don't feel like I'm making any forward progress, and I just need a direction to go in, even if it's not, like, the perfect direction, right? Like, just having one direction to go in instead of all these different ones." So I asked him, "Has what I said felt like a path moving forward, or does it feel like another one?" His response: "I could see a path there. I'm not 100% sure it's the path I need right now, but I'd have to think on it more to really digest it all." I got intimidated here because this was a person who's been in gaming for a while and wanted to transition to a different area in gaming. I should have probably said, "What would make this path what you need right now?" or "Why isn't this what you need right now?", but I just didn't think of it. Hopefully, if I come across that kind of situation again, I'll be able to utilize those lines of questioning to get at a deeper answer. Alanis, take it away!

There have been occasions when I thought he was a total kn0b (& told him) but this literally had me in tears https://www.linkedin.com/posts/lewis-kemp-manchester_keminem-dan-marketing-activity-7343193678284271617-YGvl?utm_source=share&utm_medium=member_ios&rcm=ACoAAAWpYZ4BLF9zsY0TSiXOFiNpPh4nazOsZYk

Oh my life 😂😂😂