If you're not looking at your Analytics, you're not going to learn anything. Below are charts I've drawn out based on my own video performance and how I've come to understand each one. It is then up to you on how you rework the current idea or decide to scrap it completely. The first thing I ask my students to go through, is their analytics because I found a lot don't understand or have looked at it ever. So don't just look at the views, likes, and comments to determine a video's success. The graph is a super key point of information that the platform provides for you; use it!

Use my content as a case study: 2 videos. One with almost 60,000 views more than the other. The "viral" content was a trend I was following (back then, this is what I thought was what I should be doing). Sure it was cool to get views but I only got 69 followers from that. 69. (I know.) My other video focused on sharing my story, my insights with 60,000 views LESS than the other got me 1,749 followers! One video did that. Now imagine we figure out a consistent framework revolved around this method. Virality is not what will grow you an authentic following or brand. Start thinking about content that makes people feel something. Don't be afraid to show who YOU are online.