π¨ Viral Video Breakdown π
Why did this video do so well? Let's break it down.. 1. A strong visual and verbal hook: - "the value of these Pokemon cards decide what I get to eat..." - Gives the viewers a sense of curiosity and alludes to value at the end (aka. what I end up eating) 2. Cut out all fluff and immediately let the viewer know what to expect - Here's the 3 different options and goal I need to achieve - I am doing this because X (this video was deciding boy dinner since my partner left me alone for dinner) but the reasons change every video - After explanation, straight to the openings to start rewarding the viewer for watching ("Oh, let's see what he pulls now...") 3. Audio placement and video edits - Cutting the background music on important sections (close to revealing card) - Riser audio sound byte to add tension - Slow zooms (in or out) during tense moments or long talking points 4. Show what we achieved and immediately end video after eating (or giving value) - Show the value of the card in eBay (react to our goal; this is value) - Show me eating what I earned (react again; this is value. This is what people stayed for) - Immediately end the video (no asking for follows, no "come back next time", cut it) this leaves 0 opportunity for a dip on the Retention Graph What have I been doing now? I analyze and repeat this same video style and converted it into a series that has gotten me 1.6 million views over the past 30 days. Once you find what works, figure out WHY it works and repeat it over and over. You've created your own blueprint once you find a video that works so... why wouldn't you keep using it after?