Crossposting vs Repurposing by example - Series 4 of 7

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I talk about repurposing a lot in here. So let me actually show you what I mean.

Examples below.

What you are looking at is the same carousel expressed two different ways for two different platforms.

The Instagram version is the original. Visual, structured, designed to be swiped through. The kind of content that gets saved. Conversation happens later, usually in the DMs.

The Facebook version (see comment 1) is threaded with the Reel in the comments. The opening caption pulls you in and each comment builds on the last. The post becomes the conversation. That is by design because Facebook rewards that kind of engagement in a way Instagram just does not.

The LinkedIn version (see comment 2) drops the visuals almost entirely. It leads with a point of view. Short sentences. A clear stance. The kind of post someone reads, closes their phone, and thinks about for a few minutes before they come back and reply.

Same starting point. Three different expressions.

Nothing was copy and pasted. The idea was carried across and reshaped each time based on where it was landing and who was reading it.

And if you want to go further with this, I put together a full format-shifting reference in the Classroom. It covers every major starting format: carousels, Reels, blog posts, emails, podcast episodes, LinkedIn articles, Skool posts — and shows you what each one can become and which direction it naturally moves in.

It is called Same Content. Different Container. You can find it in the Classroom right now.

That is what repurposing actually looks like in practice.

Which of these three feels most natural for you to write right now?

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Crossposting vs Repurposing by example - Series 4 of 7