Color analyst marketing copy is not neutral. It signals who the analyst is writing for, whether that's intentional on their part or not. An analyst writing about structured four-step processes and documented deliverables is speaking to a completely different personality preference audience than one writing about trusting your instincts and a journey of self-discovery. The service might be identical. The messaging is not.
I've been building a tool that makes that pattern readable, and it's close enough to share before the full build. I want your input first.
The tool is called the Color Analyst × Preference Appeal Index. The concept: it analyzes a color analyst's website marketing language and scores it against the eight three-letter preference profiles. The I versus E preference would be more difficult to assess from marketing copy so I have left that out. The output is an alignment percentage for each three-letter profile, showing whose communication style the analyst is actually reaching based on language signals, not what the analyst intends to communicate.
Three views in the tool:
-Find by my type. You filter by cognitive need (NT, NF, ST, or SF), process approach (J or P), or your full three-letter profile. The result is a ranked list of analysts whose marketing language aligns with your preference pattern. Each entry includes specific language pulled from their site, tagged by signal type, source location (homepage hero vs. service description vs. FAQ), and whether it's analyst-authored copy or client testimonial language the analyst has chosen to feature. (Those two categories are tracked separately. What a client reflects back and what an analyst deliberately positioned are not the same thing.)
-Explore an analyst. When you select or search for a specific analyst in the index, you get a ranked bar chart of all eight preference profiles from highest alignment to lowest. Each bar is an absolute percentage, so 82% fills 82% of the bar regardless of how any other analyst scores. It shows at a glance who a given analyst's marketing is most likely reaching, and equally, who it probably isn't. An analyst scoring 91% for xSTJ and 11% for xNFP is telling you something concrete about how their copy reads across different preference audiences.
-Suggest an analyst. You submit a name and URL, it comes to me for review, and if it's a fit it gets added to the index. This is meant to be a living database, not a fixed list.
Three things I'd genuinely like your reaction to before I finalize the build:
-Does the scoring approach make sense as described? This is alignment based on language signals, not a diagnostic, and I want to make sure that framing is clear and that this would be useful to the community.
-The analyst view: does the ranked bar chart format sound legible and useful, or would like it visualized in a different way?
-Is there a specific analyst you'd immediately want to look up?