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This Is What Commitment Actually Looks Like
I just want to take a moment to say this... I’m genuinely proud of you. Not because this is easy. Not because you have it all figured out. But because you’re leaning into the work anyway. Adapting is uncomfortable. Learning new tools stretches you. Changing how you think, move, and operate takes effort. And most people avoid that. Most people wait until it feels simple. Until it feels familiar. Until someone else proves it first. You didn’t. You are committed to the tools. You are staying in the room. You choose to get better instead of staying comfortable. That tells me everything I need to know. When things change and you don’t opt out… When you feel resistance and lean in anyway… That’s what separates the few from the many. This is how real growth happens. Not overnight. Not perfectly. But consistently. Keep going. You’re exactly where you should be.
What is your biggest fear about using AI with customers
Most owners are interested in AI, but something blocks them. Common fears • ā€œIt will sound roboticā€ • ā€œIt will mess up and damage trustā€ • ā€œMy team will not adopt itā€ • ā€œIt will create more complexityā€ • ā€œI do not want to rely on techā€ Which one is yours Reply with the fear and your industry. I will respond with how to implement safely, without risking your brand.
Why AI workflows still depend on solid email infrastructure
One thing I keep seeing with AI-driven funnels and automations is this: AI can create content faster than ever, but email delivery is still the bottleneck. You can use AI to: - generate copy - personalize at scale - segment users intelligently - trigger emails based on behavior …but if the underlying email infrastructure isn’t solid, none of that matters. Tools like SendGrid and Amazon SES are popular in serious setups because they give teams: - control over sending volume - predictable delivery behavior - the ability to separate different types of traffic (transactional vs promotional) - flexibility to plug into custom or AI-driven workflows What often gets overlooked is that as AI increases output, email volume grows faster than most ESPs are designed to handle by default. That’s usually when people start running into throttling, warmup issues, or inconsistent inbox placement. Curious to hear how others here are handling email delivery as their AI workflows scale. Are you sticking with traditional ESPs, or moving closer to infrastructure-level tools?
The thing you’re avoiding is the thing you need.
Every time you feel resistance, remember this. Resistance only shows up when something actually matters. It doesn’t show up for the easy stuff. It doesn’t show up for distractions. It shows up when you are on the edge of growth. I have felt resistance before every big move I ever made. Writing my first book. Launching my first course. Making my first hire. Every single time. If you are feeling it today… good. It means you are standing at a doorway. Push through it. On the other side is the version of you you’ve been trying to become. Question for the group:What are you feeling resistance around right now? Drop it below. This is the room where we beat it together.
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