The AHA Moment That Changed How I Look at Sales Funnels
I had an unexpected AHA moment recently as we stepped into a new season of the business. I always thought a sales funnel was about pushing people forward. Turns out, the real shift was realizing itâs more like installing street signs on a road people were already walking. Before the funnel, my business felt seasonal in the stressful wayâbusy spikes, quiet gaps, lots of hoping. I was showing up, creating value, talking to people⌠but most visitors didnât know where to go next. Neither did I, honestly. Working with a certified funnel expert (trained under a widely trusted funnel framework) changed that perspective completely. Instead of adding more offers or noise, we mapped the natural questions someone has at each stageâand answered them in order. Thatâs when things clicked: - People didnât need more convincing - They needed clarity and timing - The funnel became a calm guide, not a loud salesperson đ What surprised me most? The funnel didnât just help conversionsâit helped decision-making on my end. I now know what to focus on in each season, and what to ignore without guilt. If youâre building a business and feel like your efforts arenât stacking the way they should, it might not be about working harderâit might be about building a clearer path. Happy to dive deeper if this is something youâre experimenting with or thinking about.