Why AI workflows still depend on solid email infrastructure
One thing I keep seeing with AI-driven funnels and automations is this: AI can create content faster than ever, but email delivery is still the bottleneck. You can use AI to: - generate copy - personalize at scale - segment users intelligently - trigger emails based on behavior …but if the underlying email infrastructure isn’t solid, none of that matters. Tools like SendGrid and Amazon SES are popular in serious setups because they give teams: - control over sending volume - predictable delivery behavior - the ability to separate different types of traffic (transactional vs promotional) - flexibility to plug into custom or AI-driven workflows What often gets overlooked is that as AI increases output, email volume grows faster than most ESPs are designed to handle by default. That’s usually when people start running into throttling, warmup issues, or inconsistent inbox placement. Curious to hear how others here are handling email delivery as their AI workflows scale. Are you sticking with traditional ESPs, or moving closer to infrastructure-level tools?