Everyone loves strategy decks.
Markets don’t care.
Here’s the truth…
Paid ads reward speed, not perfection.
The fastest feedback loop wins.
Not the prettiest plan.
While most teams are debating copy,
someone else is already testing.
They launch.
They learn.
They adjust.
Strategy matters — but only after data shows up.
Until then, it’s just opinions.
Example:
Two advertisers enter the same market.
One waits two weeks to “finalize strategy.”
The other launches 5 variations in 48 hours.
One gets clarity.
The other gets left behind.
Simple takeaway:
In paid ads, speed creates strategy.
Question for you —
what’s slowing your launch right now?