I was having lunch today and started brainstorming.
Instead of asking “What app should I build?” I asked a better question
“Who is the best customer to build for”
Here is a simple process you can copy
- Go to ChatGPT or Perplexity and ask
“What are the highest earning customer personas in [your country] with strong purchase power?”
-From that list, pick one persona you already understand a little
Maybe you know someone in that role through work, family or friends, or you already know their industry.
-Then ask ChatGPT to (in deep research mode)
Do deep research on that persona
List their main problems, pains, and frustrations
Suggest possible software solutions or services that would remove those pains
You will end up with many focused and realistic product ideas.
The purchasing power of your target customer avatar is a crucial factor that can decide the fate of your application.
What do you think about this? What technique do you use?