Here’s a simple way to improve your conversion rates by ~391%.

A study by Velocify shows that lead conversion jumps by 391% if you respond immediately.

But in reality, nobody can be available 24/7 to respond immediately.

I built a workflow in make.com to handle this for less than $10/mo. It acts as a smart responder, so leads get an instant, human-sounding reply even if it's 3 AM locally.

The logic looks like this:

Trigger: Email hits the inbox.
Analyze: Send the body text to OpenAI. I use a prompt that checks intent (is this a lead or spam?) and drafts a short, context-aware reply.
Filter: I block spam, so the automation doesn't reply to unqualified emails.
Reply: If it passes the filter, the draft gets sent.

This is one of the simplest automations any company can employ, and see a drastic improvement in conversion rates.

If anything is unclear, just ask. Hope this provides some value.

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