Approaches with AI
Before (how most people use AI):
Give me a content strategy for my business.
What they get:
A clean, well-written answer
That sounds right
But feels generic
Hard to apply
Easy to ignore
So they ask again.
And again.
And call it “iteration.”
But nothing really improves.
---
After (same person—different thinking):
Here’s my situation:
I run a fitness coaching business for busy professionals.
Here’s how I currently think about my content:
- I focus on quick, practical tips
- I try to keep things simple and actionable
- I avoid long-form because I think my audience won’t engage
Where I’m unsure:
- I’m not getting consistent engagement
- I don’t know if my positioning is strong enough
Don’t agree—challenge this.
Show me where my thinking is weak, unclear, or limiting my results.
Then rebuild this into a sharper content strategy that would actually work.
---
What they get now:
Specific insight
Clear direction
Real tradeoffs
A strategy they can actually execute
---
Same AI.
Different outcome.
Because one person asked for an answer.
The other brought something to think with.
Have you tried both? What are your results?
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2 comments
Ann-Marie Burtell
6
Approaches with AI
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