📰 AI News: Chrome’s New Auto Browse Turns Gemini Into Your Web Co-Pilot

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📝 TL;DR

Google just gave Chrome a new Gemini feature called Auto Browse that can click around the web for you, compare options, fill forms, and move data between sites while you stay in the tab you care about. This is your browser quietly turning into an AI agent that does chores online instead of you.

🧠 Overview

Gemini is no longer just a sidebar that summarizes pages, it can now actually use the web. Auto Browse lives inside Chrome and lets Gemini 3 handle multi step tasks like planning trips, shopping within a budget, renewing things, or digging through your accounts to find what you need.

For now it is rolling out to Google AI Pro and Ultra users in the US, but this is clearly Google’s opening move toward an “agentic browser” where your main job is to say what you want, not click a hundred buttons to get there.

📜 The Announcement

Google announced a new Gemini in Chrome experience that includes a persistent side panel and a feature called Auto Browse. You open the Gemini panel, describe what you want, and Chrome spins up one or more tabs that Gemini controls on screen.

In Google’s demos, Auto Browse handled tasks like reordering a jacket from a past order, hunting for discount codes, booking tours for a trip, and keeping the cart under a set budget. It connects across Google products like Gmail, Calendar, Shopping, Flights and Maps so it can find details in your email, check your schedule, and then act on the right sites, all from inside Chrome.

⚙️ How It Works

• Always on Gemini side panel - Chrome now has a Gemini panel you can pin so the assistant sits beside any page while you browse, ready to summarize, compare, or start Auto Browse for a task.

• Auto Browse agents - When you ask for a multi step task, Gemini opens a tab, clicks links, fills forms, and navigates sites on your behalf while you watch its actions in real time.

• Connected Google apps - Auto Browse can pull info from Gmail, Calendar, Maps, Shopping, and Flights, so it can find past orders, check dates, or look up saved trips without you copy pasting.

• Goal and guardrails, not micromanagement - You give Gemini a goal like find decor that matches this photo and stay under 150 dollars, it handles the clicking, filtering, and discount hunting while respecting your limits.

• You approve sensitive stuff - Chrome pauses before payments, social actions, or anything risky, so you still click to confirm, you are responsible for the final move.

• Scoped and double checked security - Google says Auto Browse only gets access to sites relevant to the task, with a separate system that checks its actions for safety before they go through.

💡 Why This Matters

• Browsing is shifting from manual to agentic - Instead of you driving every click, your browser starts acting like a capable assistant that can actually do the repetitive bits for you.

• This hits real life time sucks - Trip planning, shopping, renewing, and filling forms are exactly the boring, multi tab tasks that eat time, those are what Auto Browse targets first.

• AI moves into the tools you already use - You do not have to switch to a fancy AI browser, Chrome is just upgrading itself, which means adoption will be huge almost by default.

• Trust and control become the key questions - A browser agent sees your tabs, cookies, and accounts, so the real game is whether people feel comfortable letting it act, even with guardrails.

• This is the pattern other tools will copy - Expect more apps to add “Auto Browse style” agents that run workflows for you instead of just answering questions about them.

🏢 What This Means for Businesses

• Treat Chrome as an automation platform, not just a window - If you run your business in the browser, you are about to get a built in helper that can click, copy, and compare across your tools.

• Map your “browser chores” - Think about tasks like checking five SaaS dashboards, comparing vendors, or downloading invoices, these are perfect candidates for Auto Browse style delegation.

• Make your site agent friendly - Clear structure, easy filters, and straightforward flows will work better when agents are trying to complete tasks on your site for your users and your future AI powered customers.

• Expect your customers to show up more prepared - If they let Gemini research options, compare reviews, or read your docs first, they will come into calls with sharper questions and stronger expectations.

• Start experimenting with small, safe tasks - Use Auto Browse for low risk workflows like research, comparison, and draft bookings first, then gradually explore deeper automation once you trust how it behaves.

🔚 The Bottom Line

Chrome’s Gemini 3 Auto Browse is a big step from “AI that explains the web” to “AI that uses the web for you.” Your browser is turning into a doer, not just a viewer, and that will quietly reshape how you handle everything from shopping to admin to research.

You do not have to hand over your whole life to an agent overnight, but it is worth getting comfortable with the idea that a lot of your repetitive browser work can be turned into a single instruction instead of a long afternoon of clicking.

💬 Your Take

If Gemini in Chrome could reliably handle one multi step browser chore for you every day, which one would you hand over first, and what would you do with the time and brain space you get back?

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