I want to share the results of a split test I did on different social media platforms for a home tour video. Here’s what I found. Let’s start with Instagram: I had two videos. One of me walking through the home with commentary and one with just music with speed changes to highlight key features and speed through walking sections. The video with music only and no commentary got 300 views in the first day while the commentary video (which by the way was more than double the length) got only 91 views the first day. But that’s not the only difference. The video with just music got no comments but the one with commentary did get comments. The video with music had 42 min of total watch time (10 second average watch time) while the video with commentary had 39 minutes of total watch time (33 second average watch time). The video with music also has a much higher view rate of people who don’t already follow me (78% non-followers vs 54% non-followers). I expected the video with just music to get more views, and it did. But what surprised me was the difference in the watch times because with less than 1/3 of the views, I got more than 3X the average watch time, just a little bit less total watch time meaning those who actually did see the second have built a stronger connection to me and real estate which I think would make them more likely to use my services in the future. TikTok: Same videos, here’s the stats. Video with music: 218 views, 31 min total play time, 7.8 sec avg watch time Video with commentary: 134 views, 1 hr 1 min of total play time, 23.2 sec avg watch time So there’s a significant difference in the average watch times and those who watched more of my video are more likely to know, like, and trust me if they watch more of my content. So the question now becomes, which is better for selling houses and generating leads from this content, more views or longer watch times? I’m leaning towards higher watch times personally but I will still need to execute this type of content more to be able to get enough proof to make a definitive decision on it.

I sent my first newsletter this morning and it did not go as I had hoped. I sent the email at 10 AM, and as of the time of writing this, these are the stats: 265 emails sent 10 opens 1 click So we'll see if that changes with more time, but also this is keeping in mind that these are not people who directly opted in for a newsletter. These are people I've gained contact information from as leads from other sources, networking, etc. Because of this, I also posted to my social media platforms a quick snippet of the newsletter talking about which area here in the county is hot and selling higher priced homes quicker than the rest of the county. And through all the social platforms, I've been able to get 332 views across YT, TikTok, FB, IG to try and drive people into signing up for my newsletter. Now this is by no means a viral video. This is the start of the journey. And as I share my journey, I hope you can get better results faster, and that's why we're here sharing our journeys together. I'll share what doesn't work along with what I find that does work. And although this wasn't a booming success, it was progress.

Posted a video and put it on a lot of platforms (TikTok, IG, FB, YT), but I didn’t take into account the delivery after my CTA should be platform specific 🤦‍♂️ On IG & FB, you have the option to set up automatic DMs when someone comments a certain word on your post. TikTok does not have that feature. And where did I get all my comments? TikTok. So I spent hours today DMing about 200 people manually so far to fulfill on my promise of sending a video tour of a cabin if they commented. But this us how I learn, I screw it up and now I know better for next time. CTAs should be platform specific. My next video will have a word you can text to a number in the CTA of my YouTube video, TikTok will be DM me a specific word, and Meta will be comment a specific word. That way the follow through is automated. But, bonus win I did get a ton more views on TikTok than I’ve ever gotten before so that’s kinda cool. 😎 Here’s to constant improvement! 💪

Yesterday I set aside some time to do some text follow up and used one of my text starter scripts on some leads that went cold. I only sent 15 text messages that said: “Hey Joe, The last time we talked you [insert what you talked about/what types of properties they were looking for]. Would you happen to still be looking into that?” Out of the 15 text messages I received 5 responses and it maybe took 30 minutes to find what we talked about last time and then send those texts. Most of them responded with something like “Yes, I’ve had a setback but still looking into it.” I did end up spending a few hours yesterday evening in text convos with a couple of these prospects, sending them possible homes to tour, looking up questions about properties for them, etc. These leads that go cold aren’t bad leads, it’s just bad timing. So the goal is to continue to be present until you can make the timing feel right for them. And doing it in a human way without pushing for something they aren’t ready for yet. 30 minutes 15 texts 5 re-engaged prospects Definitely will be doing more of this today!