I created two different formats of video tours and will be trying to test out which one gets more views and ultimately performs better. The two formats are: First is a video with just the walkthrough and a few text pop ups for different features of the house. There is background music and some of the video is sped up in places to make walking between rooms pass by quickly. Second is a video walkthrough with my own personal commentary of the home as I walk through. There are a few sped up spots as well between rooms. One of the major differences is the time of the videos, since I’m talking through most of the second one, it is much longer than the first format so it’ll be interesting to see if people scroll past the commentary video because it’s long. Also, I’m not using my own listing, I’m using the listing of an agent who isn’t local to this area so I asked him since he’s not local and I have a local social media presence if I could record some videos for social media. Worst case, he gets free advertising, and best case, I get a buyer for him. And that’s exactly how I pitched it and he seemed happy to let me do that. So even if you don’t have any brand new listings, you can still use this strategy to get more social content. Updates on how this does to come soon. 🤞

I just launched my first Deal Of The Week email and I'm super excited to see what happens. With my monthly newsletters, I'll be able to focus on market trends and with this deal of the week email I'll be able to connect with people every week using IDX feeds to send deals of the week without having to get a new listing every week. (Which is great for me right now because I don't yet have the skills and ad budget to land a new listing every week yet). I got the idea for this email from Sharran Srivatsaa who was the president of REAL and claims this was his best performing recurring email that he sent so it'll be interesting to see what happens. I'm trying to figure out if there is also a way to do this over social media without breaking MLS rules so I can do a deal of the week post on social platforms because I think it would do really well to build that local audience of potential buyers. Check back for updates on how this campaign goes! This is the email I sent: SUBJECT: Central Valley Deal of the Week! Hey %contact_first_name%! I wanted to start sharing amazing deals that I find and here's the first one! This week's deal of the week is a 2-Story home in Central Valley. Asking Price: $590,000 Key Characteristics: - Bedrooms: 4 - Bathrooms: 2.5 - 3,903 sqft - 2 car garage My Highlights - Amazing master bathroom with his and hers closets (and separate tub and shower) - Half an acre - 2 Story home with an unfinished basement - Separate workshop with electrical If you're interested, just reply "home" and I'll get you all the details. All the best, Trace PS - If you don't want to receive emails like this anymore, just reply STOP and I won't send you these emails anymore.

Don’t make the mistake of waiting until something is perfect before starting. I wasted so much time not doing a newsletter when it would’ve been so much more beneficial for me to just start and improve as I go. I had to sell $5 million worth of homes before I finally started my newsletter. And as of today I finally have my first newsletter written and scheduled to send on Monday. Updates to come on how it goes 🤞