I just launched my first Deal Of The Week email and I'm super excited to see what happens.
With my monthly newsletters, I'll be able to focus on market trends and with this deal of the week email I'll be able to connect with people every week using IDX feeds to send deals of the week without having to get a new listing every week. (Which is great for me right now because I don't yet have the skills and ad budget to land a new listing every week yet).
I got the idea for this email from Sharran Srivatsaa who was the president of REAL and claims this was his best performing recurring email that he sent so it'll be interesting to see what happens.
I'm trying to figure out if there is also a way to do this over social media without breaking MLS rules so I can do a deal of the week post on social platforms because I think it would do really well to build that local audience of potential buyers.
Check back for updates on how this campaign goes!
This is the email I sent:
SUBJECT: Central Valley Deal of the Week!
Hey %contact_first_name%!
I wanted to start sharing amazing deals that I find and here's the first one!
This week's deal of the week is a 2-Story home in Central Valley.
Asking Price: $590,000
Key Characteristics:
- Bedrooms: 4
- Bathrooms: 2.5
- 3,903 sqft
- 2 car garage
My Highlights
- Amazing master bathroom with his and hers closets (and separate tub and shower)
- Half an acre
- 2 Story home with an unfinished basement
- Separate workshop with electrical
If you're interested, just reply "home" and I'll get you all the details.
All the best,
Trace
PS - If you don't want to receive emails like this anymore, just reply STOP and I won't send you these emails anymore.