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Social Media Testing
I created two different formats of video tours and will be trying to test out which one gets more views and ultimately performs better.
The two formats are:
First is a video with just the walkthrough and a few text pop ups for different features of the house. There is background music and some of the video is sped up in places to make walking between rooms pass by quickly.
Second is a video walkthrough with my own personal commentary of the home as I walk through. There are a few sped up spots as well between rooms.
One of the major differences is the time of the videos, since I’m talking through most of the second one, it is much longer than the first format so it’ll be interesting to see if people scroll past the commentary video because it’s long.
Also, I’m not using my own listing, I’m using the listing of an agent who isn’t local to this area so I asked him since he’s not local and I have a local social media presence if I could record some videos for social media. Worst case, he gets free advertising, and best case, I get a buyer for him. And that’s exactly how I pitched it and he seemed happy to let me do that.
So even if you don’t have any brand new listings, you can still use this strategy to get more social content.
Updates on how this does to come soon. 🤞
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Social Media Testing
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