How's your conversion rate right now? Most business owners spend so much time marketing, advertising and promoting their business, only to ruin it all with out of date, pushy sales process, that disempowers prospects and frustrates owners. Right? But what if there was an ethical way to invite prospects to select the right solution to their current requirements that was easy to follow and offered a better conversion rate, AND life time value? Today's video begins to DISSECT THE SELL (as i launch my new course of the same name) and invites you to review the last 10 discovery calls you had, and ask - what's it worth to you, if I could increase your conversion rate by 10%+ in the next 30 days?

If your business stopped tomorrow — would anyone notice you were gone? Not you. Your business. That's the marketing question most owners never ask. Because they're too busy being the marketing. Here's what I see constantly with sub-£1m business owners: The three marketing traps that keep you stuck: 1. You ARE the brandEvery piece of content features you. Every relationship is personal. Every referral is to Jay — not to My TrueNORTH. The moment you step back, the pipeline dries up. 2. You market when you're quietFeast and famine. When you're busy you stop marketing. When it goes quiet you panic and post. Your audience feels the desperation. It doesn't convert. 3. You confuse activity with strategyPosting on Instagram isn't a marketing strategy. Attending networking isn't a marketing strategy. They're tactics without a system behind them. The question that changes everything: If you were removed from your business for 90 days — what would your marketing do on its own? If the answer is nothing — that's not a marketing problem. That's a business freedom problem. This week I want to know: Which of those three traps do you recognise in your own business right now? Drop it below. No judgment. Just honesty. That's what this community is for. M is for Marketing. One of five things every business owner needs to look at honestly this month. Full series running for next 5 weeks — reels on Instagram, depth and conversation right here.

Before the world sees this — you do. I want to share something with you today that I have been building quietly in the background for the past few weeks. You know how these things go. You start with one idea, and somewhere between the first draft and the finished version, it becomes something considerably bigger than you planned. That is exactly what happened here. What started as a refresh of an existing lead magnet — a short PDF on pricing — turned into a full 23-page guide that I am genuinely proud of. One that I would have paid for myself at the start of my business ownership journey. One that I think earns its place on a shelf next to a proper business book rather than sitting in a downloads folder, forgotten by Tuesday. It is called Breaking Free from Pricing Prison. And before it goes anywhere near the public — before the LinkedIn posts, before the email list, before the website — I wanted you to have it first. Not as a tease. The whole thing. Right now. Attached to this post. Here is what is inside: The guide covers the ground that most pricing conversations never go near. Not the tactical stuff — not "here is how to calculate your day rate" or "add 30% and call it a margin." The real stuff. The stuff that actually explains why your pricing is where it is, and why reading another article about confidence hasn't moved the needle. It opens with a story. Sunday evening, the bank app that doesn't match the week you just had, the quote you talked yourself down on before the client even saw it. If that lands — and I suspect it will — the rest of the guide is written for you. From there it moves through five chapters and five exercises: The money story you never wrote — and how the throwaway comments you heard growing up are currently running your pricing decisions. What Pricing Prison is actually costing you — not philosophically, in pounds. The Silent Write-Off Audit alone has produced some jaw-dropping numbers from owners who've done it properly. Why your pricing model is broken — and the one question that changes everything.

In 2015, I won a professional publishing contract with 10-10-10 NYPress to write a Step-by-Step Guide book for Solopreneurs, Entrepreneurs and SME Owners to support them in building a sustainable base on which to scale their business. 10 years later, and with all the advancements that have occurred since then, I updated the manuscript accordingly to ensure it remains the go-to guide for sustainable growth. You get to listen to every word of it here, for FREE. 😀

The Accidental Business Owner Podcast | Episode 100 If you want to understand what building a business for legacy actually looks like — this is the episode. Simon Woodroffe had no hospitality experience when he founded YO! Sushi. What he had was imagination, a £150K loan, and the willingness to back an idea that most people thought was ridiculous. What followed was a £494M exit. An OBE. A seat on Dragon's Den. And a life that keeps reinventing itself. But what makes this conversation worth your time isn't the numbers. It's the honesty. Simon talks about depression, failure, knowing when to hand over the reins, and what success actually costs you along the way. This is the 100th episode of The Accidental Business Owner Podcast — and I couldn't think of a better guest to mark that milestone.