Aug 4 (edited) • Portfolio
What can you learn from David Oglivy?
His name is legendary in advertising circles. You may have even thumbed through the book he wrote, but, he's been gone since 1999. He won awards for the ads below. They're outdated and quaint...
OR ARE THEY?
Dig a little deeper and you see that he's simply telling a story in print.
We lavish praise on ad and social campaigns that take us on a "real" journey with a brand, so that we can find loyal customers to celebrate in our storytelling.
It worked back in the 50's and 60's, and it works today. The visuals, fonts and headlines may have changed, but the methodology is very much in tact.
What story can you tell to engage your "reader/watcher/listener" today?
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What can you learn from David Oglivy?
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