"Trust the process. Not the worry."
I've made more pitches than I can count. I have learned to enjoy these, not dread them.
How?
By doing the work. Studying the client. Writing the brief. Revising the brief. Putting on a new hat. Attacking the problem from all sides. By the time we're ready to pitch an idea (or a batch of them), I know that I'm on a good path — just maybe not the best path. And that's OK. The client needs to see that your thinking is sound. You could sell it... and execution-ally still flub things.
Stop worrying about what you can't control. Trust your process (or make a better process) so that you have confidence going in... the kind that says, "I can't wait for you to hear what I have to say."
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Mike Farley
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"Trust the process. Not the worry."
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