May 27 • Portfolio
Steal this idea...
Ocado is an online grocery service that delivers throughout England (think... Amazon Fresh or Instacart). In their most recent TV spot, you get to see all of the areas of life that they touch, quietly in the background, while your world is filled with a healthy mix of joy and disappointment — BACKWARDS.
Such a simple thematic twist.
Easy enough to pull even a cheap spot together with a power that keeps your viewer watching throughout the entire spot. With a few clever audio reverses, coupled with "Let Forever Be" by The Chemical Brothers, Brit Agency Uncommon Creative Studio in partnership with Havas Media has a real winner on their hands.
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Steal this idea...
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