Jul 9 • Portfolio
Heinz Ketchup ad in the age of Instagram
It was actually 6 years ago that the agency DAVID introduced this clever storytelling spot for social distribution in step with "National Ketchup Day" back in 2019. In my day, it was the song "Anticipation" that held your attention as to when the Heinz Ketchup would come out of the bottle. Today, using a genuine celeb who has your logo tattooed to his arm seems like a perfect fit.
Everyone's a critic... what's your take on this, Ed Sheeran fan or not?
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Heinz Ketchup ad in the age of Instagram
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