Apr 4 • Q & A / Advice
Has anyone done a car commercial?
The more I pay attention to commercials, the more I notice how many car commercials there are—and how they all are generally the same.
EXT: Outdoors on a winding [perfectly conditioned] road in the mountains OR Midnight cruise through the city.
VO: Two or three sentences about how the relationship between man and machine is only separated by a pure-leather grade steering wheel.
DRONE: Car taking a curve
TXT: 2026 Car, now only $300,000 and something about 0% APR.
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Maybe it’s because I’m young and dumb, and there’s a formula that always works, but is it possible to make something completely different?
Now I’ve seen a few from Buick and Honda that show a more realistic picture of an SUV (look at how many soccer players we can fit in the back!) but I think it’d be fun to push an industry that helped invent modern advertising.
Just my thoughts, probably wrong!
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Has anyone done a car commercial?
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