30d • Portfolio
Copywriters, do you think only in words?
You shouldn't.
Back in the "old days", there was a sacred triangle — the copywriter, art director and the creative director — locked in a room determined to find a concept that best solved the client's campaign, while serving gold to the agency's honor.
Except it wasn't really that way... the CD and the copywriter would work out the idea, and then slip their scribbled copy ideas under the door of the AD who would make "pretty pictures" that brought it all to life.
I learned pretty early on that as an art director, I wanted more skin the game. So I saw myself as a problem solver — usually, visually — but that didn't mean I couldn't come up with the words... and better yet, the actual concept that was the key.
Which also means that as a copywriter, you can come up with the visuals as clearly as you could the copy. Don't limit yourself... and with a bit of AI, you can do it all yourself, right?
I knew I shouldn't trust you guys.
_ _ _ a little nod to the Ad Professor for being timely about this spec gem that got just a few LIKES.
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Copywriters, do you think only in words?
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