Sending highly personalized emails to every lead takes time, but I want to increase speed and outreach.
Would it be better to:
1. Use a semi-personalized template and send it to a smaller group of leads while still delivering free value (something Tyson has mentioned before),
or
2. Focus on sending a higher volume of Instagram DMs to reach more people overall?
The first approach is slower but more personalized.
The second reaches more people but with less depth.
Which strategy would you recommend?