MIT Study Confirms What I've Been Telling You About AI Job Posts

Chris Lawson

Aug 20 • 🤖Shop Owner's AI Toolbox🤖

You're struggling to find techs. So you jump on ChatGPT and type: "write me a job post for a technician."

Sound familiar?

Here's what a new MIT/Boston University study with 180,000+ employers just proved...

When businesses used AI to write job posts:

19% MORE job posts were created
Posts got 5% MORE applications
But hiring rates DROPPED by 15%

Why?

Every AI-generated post looked identical. Generic. The same recycled Indeed garbage that's already flooding the market.

Worse: Job seekers wasted 6X more time applying to jobs that never intended to hire.

The "easy" AI posts attracted employers who weren't serious about filling positions.

Here's what I've been saying all along: Garbage in, garbage out.

If you just ask ChatGPT for "a technician job post," you'll get the same B.S. everyone else is posting.

That's not how you attract A-techs who have their pick of shops.

The employers who succeeded? They put in real effort. They ask tough questions. They dig deep into what makes their shop different and tell compelling stories that invite top talent in and make them the hero.

AI can be a powerful tool - IF you know how to use it right.

That means doing the hard work upfront: understanding your ideal tech or service writer, defining your unique culture, and crafting prompts that extract real value.

That's exactly what we teach here in the Technician Find community.

We show you how to ask the right questions - whether you're writing from scratch or using AI as your assistant.

HINT: The free tools you can find in the Shop Owner's AI Toolkit here in the community were trained from the start on the right questions.

Because at the end of the day, top techs can smell a copy-paste job post from a mile away.

I ran the full 73 page MIT study through NotebookLM to create an 11 minute podcast for you. It's attached it to this post if you want to listen to a full breakdown.

If you want to see the full study, here's the link: https://mitsloan.mit.edu/ideas-made-to-matter/what-can-happen-when-employers-use-ai-to-write-job-posts

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