Yesterday, I fed two nearly identical job ad headlines to Jason Perkins—my custom AI GPT automotive technician avatar.
Both offered $90K+, full benefits, and promoted a family shop.
But Jason instantly knew which one he'd click first.
And his reasoning?
Pure gold.
Here's what Jason revealed about Headline #1 that shop owners miss:
✅ "Experienced Auto Techs" → Immediately tells techs they're valued, not entry-level
✅ "Family Shop Since '86" → 39 years of stability in just 4 words
✅ "$90+K" (no "potential" BS) → Realistic earnings floor, not fantasy numbers
✅ "No Weekends" BEFORE other benefits → Solves their #1 pain point first
✅ "100% Paid Health" → Quantifiable, comparable, real value
Jason's verdict?
"Every word answers a top-of-mind question: Am I qualified? Is this shop solid? Will my family be better off?"
Meanwhile, Headline #2 used "potential" earnings and generic "Automotive Technicians"—instant trust killers.
Want to test YOUR job ads through the mind of an experienced tech before you waste money on Indeed?
Drop your headline below 👇 and I'll run it through Jason for free this week.
Even better?
If you don't have access yet, DM me and I'll get you set up. The GPT's are still in Beta but they work great!
Testing headlines for your shop used to cost hundreds of dollars and dozens of hours in setting up failed ads (believe me, I've spent over $1 million testing thousands of ads for hundreds of shops over the past 7 years!).
Now it takes 30 seconds.
You're welcome😁
P.S. Jason also suggested micro-tweaks that could 10x responses:
- "$90-$120K Actual Pay Range" (believable ceiling)
- "4-Day Workweek, No Weekends" (work-life on steroids)
- "3-Bay Family Shop" (helps techs picture the workplace)
P.P.S. Here are the actual headlines for those of you who are really paying attention:
Headline #1 “Experienced Auto Techs – Family Shop Since ’86 ($90 + K / No Weekends / 100 % Paid Health)”
Headline #2 “Automotive Technicians – Family Owned Shop for 39 Years ($90 + K Potential / Full Benefits / No Weekends”