15h • Daily Power Up
YOUR DAILY POWERUP FROM MATT
Your Brand Needs an Enemy
Not a competitor.
An idea.
Great brands are often fighting something.
Complexity.
Waste.
Mediocrity.
Confusion.
Poor service.
Outdated thinking.
Low standards.
Industry nonsense.
When customers understand what you’re fighting against, they understand more clearly what you stand for.
PowerUp for today:
Complete this sentence:
“We are fundamentally against…”
Then ask:
Does our marketing show it?
Does our customer experience prove it?
Does our team know it?
A brand with something worth fighting for has energy.
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YOUR DAILY POWERUP FROM MATT
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