🫨⚙️ The Substack Settings Almost Everyone Misses
🚀 You can create a Substack in about five minutes.
✍️ You can publish your first post in ten.
But creating a publication and creating one that's designed to grow are two very different things.
One of the biggest misconceptions about Substack is that once your account is created, you're ready to start publishing.
✅ Technically, you are.
🤔 Strategically... probably not.
There are a handful of settings that many creators never touch. They're easy to overlook because they aren't flashy, but they quietly shape how readers experience your publication and how your business grows over time.
📝 1. Your Publication Description
This is often the first thing a potential subscriber reads.
Instead of describing yourself, describe the transformation your publication provides.
Ask yourself:
👉 Why should someone subscribe today?
💌 2. Your Welcome Email
Most people never customize it.
That's a missed opportunity.
Your welcome email is your first conversation with a new subscriber.
✨ Tell them what to expect.
✨ Show them where to start.
✨ Invite them to take one simple next step.
📚 3. Publication Navigation
Can someone quickly find your best content?
Creating Sections and organizing your publication helps readers:
✅ Stay longer
✅ Discover more
✅ Understand everything you offer
🏡 4. Your Homepage
Think of your homepage as your storefront.
When someone lands there for the first time, is it obvious:
🎯 Who you help?
📖 What you write about?
❤️ Why they should subscribe?
If not, it's time for a few simple improvements.
💰 5. Paid Subscription Settings
Even if you're not planning to charge today...
👉 Turn them on.
You don't have to offer paid subscriptions immediately (though I have tons of stories about people getting paid subscribers without offering anything because others want to support your work), but having your publication ready means you won't have to rebuild things later when you're ready to monetize.
🎙️ 6. Podcast & Video Settings
If you're a podcaster, don't treat your podcast as something separate.
Substack can become the home for:
🎙️ Your podcast
✍️ Your articles
🎥 Your videos
📧 Your email list
...making it easier for your audience to stay connected with everything you create.
👉 7. Your Call to Action
Every article should answer one question:
What's the next step?
📩 Subscribe?
📖 Read another article?
📅 Book a call?
🤝 Join your community?
If you don't guide your readers...
They'll simply leave.
✨ Small Changes. Big Results.
None of these settings take very long to update.
But together, they create a publication that's:
✅ Easier to navigate
✅ More professional
✅ Better positioned to support your business
Think of them as building the foundation before you start adding more content.
🏗️ A solid foundation makes everything you publish more effective.
🚀 Ready to Make Sure You Haven't Missed Anything?
That's exactly why I created the Substack Setup Intensive.
Inside, we'll walk through the most important settings together, explain what each one does, and make sure your publication is set up to support your:
✨ Visibility
🎯 Authority
📈 Audience Growth
💰 Long-term Monetization
You don't have to figure it all out on your own.
💛 Let's build it right from the start.
👇 Next up: Watch the 3 Most Common Mistakes New Substack Creators Make, then continue into the Substack Setup Intensive where we'll configure everything together step by step. #🤦♀️🔔🧐The 3 Most Common Things People Miss
5
3 comments
🫨⚙️ The Substack Settings Almost Everyone Misses
powered by
skool.com/substack-starter-space-4774
Substack Starter Space is a public resource hub to help coaches and creators get started on Substack without overthinking it.
Suggested communities
Powered by