27d • Challenges
Challenge 6- Social Media
This weekend's challenge is a little more in-depth and a little ahead of where most of you in The Fractional Playbook August Workshop may find yourselves, but still worth starting with the basics
The "Anti-Algorithm" Business Challenge
7-Day Challenge to Humanize Your Business Growth
The Problem
Your business is stuck in "algorithm brain"—obsessing over growth hacks, engagement pods, and magic formulas while forgetting the most powerful tool you have: being genuinely useful to real humans.
The Challenge: Go Full Human for 7 Days
Just like social media algorithms reward authentic human behavior, business growth happens when you stop overthinking and start being genuinely helpful.
Day 1: The Transparency Challenge
Instead of: Crafting the "perfect" marketing message
Do this: Share one behind-the-scenes struggle your business is actually facing
Why it works: People buy from humans, not corporate robots
Day 2: The Response Challenge
Instead of: Auto-DMs and templated emails
Do this: Personally respond to every customer message (yes, every single one)Why it works: One real conversation beats 100 automated touch points
Day 3: The Value-First Challenge
Instead of: Posting promotional content
Do this: Share something genuinely useful with zero sales pitch attached
Why it works: Help first, sell second (the algorithm of trust)
Day 4: The Community Challenge
Instead of: Broadcasting to your audience
Do this: Ask your customers a real question and actually engage with their answers
Why it works: Communities buy more than audiences do
Day 5: The Vulnerability Challenge
Instead of: Only sharing wins and success stories
Do this: Admit a mistake you made and what you learned
Why it works: Vulnerability builds trust faster than perfection
Day 6: The Surprise Challenge
Instead of: Following your content calendar religiously
Do this: Do something unexpected and generous for a customer (just because)
Why it works: Unexpected delight creates word-of-mouth marketing
Day 7: The Connection Challenge
Instead of: Networking for leads
Do this: Make one genuine business connection with zero agenda
Why it works: Real relationships compound over time
The Plot Twist
At the end of 7 days, you'll realize this isn't an "anti-algorithm" challenge at all.
This IS the algorithm.
The business growth algorithm has always been:
- Be genuinely helpful
- Build real relationships
- Show up consistently as yourself
- Respond when people engage
Your Challenge Debrief Questions
- Which day felt most uncomfortable? (That's where your biggest growth opportunity lives)
- What surprised you about customer responses?
- How did being "more human" change your business conversations?
- What "growth hack" can you now see was just procrastination in disguise?
The Real Business Truth
Every business guru selling you the "secret formula" is just repackaging what your grandmother knew about running the corner store:
Treat people well, be helpful, show up every day, and word travels fast.
The only thing that's changed is the speed and scale.
For those of you nervous or worried about what "someone else will think" a friendly and said with love reminder...
If you are just starting out- no one is looking, seriously
If you are concerned about a particular segment ( employer, former colleagues, etc) you can block them- yes temporarily however it's worth mentioning that if you cant be authentically you and your business the relationship is worth reconsidering...
And lastly.... as was said throughout my childhood, the journey of a thousand steps starts with one... this does get easier... or you care less- or both. Either way to stay true to our theme... just start.
DM's are always open if you need help, support, or a kick in the you-know-where.....
1
3 comments
Challenge 6- Social Media
powered by
skool.com/strategy-22-4748
You’re Not Broken. The System Is.
It’s not your fault. But it is your responsibility now.
This is STRATEGY 22
Putting connection back into community
Suggested communities
Powered by