At this event (Elder Senior Network -Professional Marketing Mixer) there were 5-8 other home care agencies: and I’m talking big dogs. Agencies that have been in the industry 15-20 years plus. I brought a door prize and this allowed me to speak to everyone in the room. Here is my quick speech. This little speech allowed me to say who I was, where I serviced, and to switch it up-I talked about a position I have available for hiring in my company. This let me talk about my company culture and expectations. It allowed me to talk about how I run my company. Directly following my speech-2 referral companies and 1 non-profit company asked me to meet with them. Don’t sleep on these types of opportunities. My door prize was a Stanley cup with LMNT electrolyte packets $30 from Target and it opened up an opportunity for me to speak in front of industry legends.

I had my first official client. I’ve been getting all my clients from placement agents and today was the first client I closed all by myself. They came to us through referral and reputation so honestly it wasn’t a hard sale but I definitely broke through some of my limiting beliefs around being a salesperson. Getting pizza to celebrate my win. 🥇

Heyy everyone! When you hired someone to go out and market your business or even if you plan to once open. ( build relationships w/ potential referral sources) ! What did that look like for you starting out ? Did you post the position on indeed ? Or was it a referral from a family friend or employee ? Did you hire per diem / full time / part time ? Did you add commission to the hourly rate every time they signed on a new client ? ALSO ……. Do you have a minimum hourly requirement? If no minimum Do you charge more hourly for short hours? I have a minimum of 4hrs but I have been getting so many calls about 1-2hrs & im kinda considering it on a case by case basis! I love to get feedback 💕🙏🏽

Hey everyone! 👋 I noticed quite a few posts asking how to get caregiving clients from scratch, so I dug deeper into this topic. Here’s a quick summary of some simple, proven strategies to attract and retain clients: 🚀 How to GET More Clients: - Show Up Online:Short-form content (TikTok, Reels, Shorts) is extremely effective. Pro Tip: Hook viewers in the first 3 seconds! - Win Private-Pay Clients:Network strategically with doctors, elder-law attorneys, and financial planners. - Secure Medicaid/Medicare Referrals:Build trusted relationships with hospital discharge planners and Medicaid case managers. - Partner with Local Facilities:Collaborate with assisted living centers, rehab facilities, hospices, and hospitals to become their go-to partner. - Tailor Your Marketing:Seniors want trust & safety, disability support emphasizes empowerment, pediatric care requires empathy and expertise. 🔒 How to KEEP Your Clients (Great Retention Tip from @Mariam Dawood ): Do regular client check-ins. It’s as simple as calling to ask how things are going: - Check in after the very first caregiver shift. - Follow up every couple of weeks. - Use honest client feedback to continuously improve your care. - Share feedback (anonymously) across your agency, highlighting behaviors that need improvement. - Send handwritten thank-you cards monthly - clients love personal touches! If doing client check-ins feels daunting at first, remember: Exposure therapy works! You’ll quickly become comfortable, and your clients will feel valued. 💡 Post ideas I'm considering (I’m a software engineer building tools specifically for caregiving agencies - open to suggestions & questions!): - Complete guide: How to Launch Your Caregiving Website & Master SEO - Step-by-step: Running Effective Facebook Ads for Caregiving Agencies - Guide: Using AI to Automate and Streamline Caregiving Agency Operations Would love to hear your thoughts and ideas! Good luck, everyone - you got this! 🚀✨

Last night it finally happened. We got a 1-Star review. It was from a caregiver. And when I tell you I was actually grateful for that comment! I actually turned it into my pitch at the Chamber of Commerce monthly networking lunch today. The result??? I was bum rushed afterwards. By people wanting to network but more importantly, people looking for care for their loved ones. I posted the speech to my IG if you guys want to hear it. https://www.instagram.com/_mariamdawoodkhan?igsh=NTc4MTIwNjQ2YQ%3D%3D&utm_source=qr