How to get more clients for your agency + Keep the Ones You Have

Hey everyone! 👋

I noticed quite a few posts asking how to get caregiving clients from scratch, so I dug deeper into this topic. Here’s a quick summary of some simple, proven strategies to attract and retain clients:

🚀 How to GET More Clients:

Show Up Online:Short-form content (TikTok, Reels, Shorts) is extremely effective. Pro Tip: Hook viewers in the first 3 seconds!
Win Private-Pay Clients:Network strategically with doctors, elder-law attorneys, and financial planners.
Secure Medicaid/Medicare Referrals:Build trusted relationships with hospital discharge planners and Medicaid case managers.
Partner with Local Facilities:Collaborate with assisted living centers, rehab facilities, hospices, and hospitals to become their go-to partner.
Tailor Your Marketing:Seniors want trust & safety, disability support emphasizes empowerment, pediatric care requires empathy and expertise.

🔒 How to KEEP Your Clients (Great Retention Tip from

@Mariam Dawood

Do regular client check-ins. It’s as simple as calling to ask how things are going:

Check in after the very first caregiver shift.
Follow up every couple of weeks.
Use honest client feedback to continuously improve your care.
Share feedback (anonymously) across your agency, highlighting behaviors that need improvement.
Send handwritten thank-you cards monthly - clients love personal touches!

If doing client check-ins feels daunting at first, remember: Exposure therapy works! You’ll quickly become comfortable, and your clients will feel valued.

💡 Post ideas I'm considering (I’m a software engineer building tools specifically for caregiving agencies - open to suggestions & questions!):