6d • General discussion
Too many styles, too early
One of the most common early mistakes I see in apparel brands has nothing to do with design or marketing.
It’s launching with too many styles.
Not because founders are ambitious — but because they’re unsure.
More SKUs feel safer.
In reality, they destroy cash, focus and feedback loops.
Honest question:
If you were launching today, would you start with 3–5 styles or 10–20?
And why?
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Too many styles, too early
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