Foundations: Start Your Apparel Brand
Learn how to go from idea to first sale in apparel with clear steps, templates, and practical guidance.
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Product & Development
Focus: What to make & how to define it.
Lessons inside:
• Selecting first 3–5 products
• Fabrics & trims basics
• Fit & size charts
• Tech pack basics
• Sampling process
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Costing & Pricing
Focus: Numbers.
Lessons:
• Costing structure
• Pricing math
• Margin targets
• MOQ impact
• Break-even
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Sourcing & Production
Focus: Execution.
Lessons:
• Finding suppliers
• RFQ process
• Factory selection
• Quality control
• Production timelines
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Selling Channels
Focus: Revenue.
Lessons:
• Instagram selling
• Website basics
• Marketplaces
• WhatsApp selling
• B2B & bulk
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Scale Systems
Focus: Stability & growth.
Lessons:
• Inventory planning
• Reordering
• Hiring first team
• Cashflow basics
• Adding new styles
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