Make it, wait over the weekend and re-read as your customer

Something I've been trying to improve my copy is to:

Write the copy (web page, about page etc...)
Let it set over a couple days without looking at it
Pick it up and read it off a page of paper as if I'm my target audience
After I read if I don't feel like I want the thing in the copy, I re-write it again and start the wait process again

What tricks do you use to write better copy?

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Make it, wait over the weekend and re-read as your customer