I went through the About pages of the top 100 trending communities on Skool Discovery. On each one I looked at the headline, the body text, the proof they show, the cover image, the group description and the price. I wanted to see what they have in common and what tends to get someone to join. Here is what I found. THE HEADLINE Most of them open with the result you get, not the subject or the method. So instead of "a real estate community" it is "close your first deal in 90 days". Instead of "learn AI video" it is "make your first viral AI video in a day". One automation group opens with "automate 5 tasks in 7 days". A faceless YouTube one opens with building a channel without ever showing your face. A careers one opens with "if you're applying and getting no response, it's not bad luck, it's your strategy". Most of the time there is a number and a timeframe in that first line. A lot of them follow the promise with an "even if" line, to deal with the obvious objection before someone clicks away. "Even if you've never made one." "Even if you're a complete beginner." "No code, no experience." The About pages that just named the subject, like "a community about X", were usually the weaker ones. I think the result works better because someone only spends a second or two deciding, so the first line has to be the thing they actually want in their words. That is probably why so many of them lead with it. THE FOUNDER AND THE SPECIFIC NUMBER Every one of them has a real founder name and a face on the About page, not a logo. And there is almost always one specific number next to the name. Not "lots of students", but things like "$556,452 in member ad revenue", "34,000 sales", "helped 750 coaches", "$150M in ad spend", "100M views a month", "1,000+ doors". A specific number is more believable than a round one. An exact figure like that looks like a real count rather than an estimate. A lot of them also add a short before-story with the number. "Laid-off nurse to creator." "Father of three feeding his family from Etsy." "Engineer who quit his job and bought 1,000 doors." "Surgeon who went full-time on YouTube." It makes the result feel like something a normal person could reach, instead of something only the founder could do. The strongest ones put a few proof points together, like "$25M in career sales, $3.5M online, 750 coaches helped, 3x Skool Games winner". The weaker ones just said something like "Amazon coach" with no number.

Does this take me closer towards my goal? Yes. Why don't I outsource it and spend time growing my company like all the gurus would tell me to do? Because then I wouldn't have the fun of doing it. I'd been giving someone else the pleasure, and end up doing jobs. I don't like like payroll, admin, insurance, accounting, tax returns and the stress of running a bigger company, and trying to get more sales to pay someone else to do the things that I would rather be doing!... Sometimes freedom is as simple as being able to choose how you spend your day. Now it's quite warm so I'm going to go home and relax with an ice cream in the sunshine while I decide what else I'd like to do today. I also spent some time on skool this morning, wrote an article to promote my book, and spent some time fixing the pond filter. How have you spent today so far... And what's your version of success?

Either the last picture you took with context, or any random picture without. It's up to you. Or even a video.. I'm a visual person. I like to see stuff. Let's have a little glimpse into your world!

Then @Lion Fludd has added his FREE 7-day Branding course to his classroom in here. https://www.skool.com/start-a-business-with-no-money/classroom/5a3b0cba?md=e4cea03f8fcc4efd81e7fe13eef4a94a If you show up in any way shape or form on camera, these awesome tips and tricks will help you stand out from the crowd.

So I'm in the process of learning skills and confidence to up to get in front of the camera so I can make tutorials, and present myself better for podcasts etc, so naturally I had to our resident expert @Lion Fludd 's classroom in his community The Art of Going Live. I thought I might pick up a few helpful tips, But no. After the introduction I found myself a WHOLE FREE COURSE packed with value. I'm only 1/3 of the way through The branding module, and already I have learnt how to analyse my own videos in a way I never would have thought about, I've been recommended a whole bunch of free software to take my presenting to a whole new level, And I'm only 1/3 of the way through one free module... Of which there are about five or six! Seriously, I know I always say we need to give the full free version, and even when I look at what he's giving you in the paid plans, it is SO MUCH! He'll even personally attend your Live events and give you feedback afterwards. I know most of you in here know him well, but if you haven't yet checked out his community and if you're serious about making content that you're publishing online, then you need dive into his classroom and learn today! The Art of Going Live