A thought about starting a business with no money…

I love this group and the idea that anyone can start a business, regardless of their financial situation.

I’ve been thinking a lot about that recently alongside something I’m really interested in: the Law of Assumption.

If you haven’t come across it before, the Law of Assumption is the idea that you begin by assuming you already are the person you want to become. Instead of waiting for the evidence before believing it, you embody that identity first, and your actions start to reflect it.

When you already have money, I actually think this is much easier. If you’ve got clients, sales coming in and money in the bank, you’ve got evidence. It’s easier to believe you’re successful because your reality keeps reinforcing that belief.

But when you’re starting with nothing?

No audience.

No clients.

No money.

No proof.

That’s where I think the Law of Assumption can be incredibly powerful.

Not because I believe you can manifest a business without doing any work, but because your assumptions shape your behaviour.

As a psychotherapist, that’s the bit that fascinates me.

If your assumption is “Nobody wants what I have to offer,” you’ll probably avoid posting, undercharge, overthink every piece of content and give up the first time things feel slow.

If your assumption is “I’m building a successful business,” you’ll still have to do the work, but you’ll show up differently. You’ll post consistently, make offers confidently and keep going long enough for the results to catch up.

For me, that’s the real magic.

Here are a few ways I think business owners can use the Law of Assumption when they’re starting with no money:

✨ Stop saying you’re “trying” to build a business. Start thinking and speaking like someone who already owns one.

✨ Create before you have an audience. Successful business owners don’t wait until people are watching, they create because that’s who they are.

✨ Don’t let today’s numbers decide tomorrow’s effort. One quiet post doesn’t mean your business isn’t working.

✨ Make decisions as your future self. Before you act, ask yourself, “What would the version of me with a thriving business do today?”

✨ Treat consistency as evidence. Every time you show up, you’re reinforcing your identity, even before the results appear.

I’m actually putting this into practice myself. I’m documenting my experiment from 77 paid Substack subscribers to 10,000, using the law of assumption Not because I think the Universe is going to drop subscribers into my lap, but because I believe the identity I choose today will determine whether I keep showing up long enough to build something meaningful.

I’d love to know people’s thoughts on this

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A thought about starting a business with no money…