I love this group and the idea that anyone can start a business, regardless of their financial situation. I’ve been thinking a lot about that recently alongside something I’m really interested in: the Law of Assumption. If you haven’t come across it before, the Law of Assumption is the idea that you begin by assuming you already are the person you want to become. Instead of waiting for the evidence before believing it, you embody that identity first, and your actions start to reflect it. When you already have money, I actually think this is much easier. If you’ve got clients, sales coming in and money in the bank, you’ve got evidence. It’s easier to believe you’re successful because your reality keeps reinforcing that belief. But when you’re starting with nothing? No audience. No clients. No money. No proof. That’s where I think the Law of Assumption can be incredibly powerful. Not because I believe you can manifest a business without doing any work, but because your assumptions shape your behaviour. As a psychotherapist, that’s the bit that fascinates me. If your assumption is “Nobody wants what I have to offer,” you’ll probably avoid posting, undercharge, overthink every piece of content and give up the first time things feel slow. If your assumption is “I’m building a successful business,” you’ll still have to do the work, but you’ll show up differently. You’ll post consistently, make offers confidently and keep going long enough for the results to catch up. For me, that’s the real magic. Here are a few ways I think business owners can use the Law of Assumption when they’re starting with no money: ✨ Stop saying you’re “trying” to build a business. Start thinking and speaking like someone who already owns one. ✨ Create before you have an audience. Successful business owners don’t wait until people are watching, they create because that’s who they are. ✨ Don’t let today’s numbers decide tomorrow’s effort. One quiet post doesn’t mean your business isn’t working.

I've been busy working in other jobs this week, so pond project progress has been slow, but I managed a couple of evenings out there where I played Minecraft IRL where I had the kids mine for gemstones under the trunk. My daughter found quite a lot of quartz which she's excited to have found. It's nice to have cleared up all the logs, branches and pond stuff which has now found a new home int he woods which I might get round to chopping for the path one day, or if not it will make a home for lots of lovely animals. I have mainly filled in lots of cracks around the pond water feature so that when it's running we don't lose water down the cracks. I used putty resin for this which will stay flexible and not crack. And it's quite safe for the fish, frogs and newts now it's cured. I've seen quite a few baby frogs hopping around now. The last picture is of Norman. He scares the life out of me often.

It’s such a pleasure to be here. I met Adam this week in a masterclass he delivered, and I shared my underpricing calculator that he’s since shared with this community. I’m a psychospiritual coach and astrologer, and I work predominantly with women, helping them understand that the behaviours we often label as flaws or self-sabotage are actually nervous system protection. I find it fascinating how deeply this shows up in business. It influences how we price our work, how visible we’re willing to be, how we market ourselves, how we receive money, and how much success our nervous system actually feels safe to hold. I also have another free tool I’d love to share. So much of what keeps us stuck isn’t a lack of strategy. It’s the unconscious fear of success itself. Being seen. Outshining. Taking up space that the women before us often weren’t allowed to take up. If you’ve been wanting more for years but can’t quite let yourself have it, this is for you. If you start strong and then quietly ‘self-sabotage’ just before the win lands, this is for you. If you can do mindset work all day but the same patterns return the moment you’re triggered, this is for you. ✨ → Open the tool: The Success Wound Self-Assessment ✨ (apologies the language land vibe is super girly, it’s designed as a client-facing tool I regularly use in my work)

Last night, I was a guest speaker on @Jill Hart's "Monetise your mission" mastermind inside her Client Acquisition for Coaches Community, and that is where I met the absolutely fabulous @Soph Newman. (I had my daugters school sports day and so I was a bit rushed and I forgot to post about the live, but I'll pop a replay up for you all soon.) We got into a great discussion about exactly this. How crucial it is to understand what every single minute of your time is actually worth. Sophie form the Good Girls Guide to Money has written a brilliant piece called Undercharging Isn't Generosity (It's Protection). If you have ever stared at a draft invoice, felt your chest tighten, and knocked £50 off the price before hitting send, you need to read her work. She hits on a massive truth that every entrepreneur needs to hear: what we love to call "generosity" is often just our anxiety buying insurance. We undercharge so nobody can accuse us of being greedy, and we disguise our people-pleasing as kindness. Sophie breaks this down into three specific traps that are quietly costing your business: - 𝗧𝗵𝗲 𝗢𝘃𝗲𝗿-𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗿 - You get paid for a one-hour session but give them two hours, a follow-up, and extra resources you stayed up until midnight creating, just to ensure they can't possibly be disappointed. - 𝗧𝗵𝗲 𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝗲𝗿 - You flinch and drop your own price before the client even has a split second to reply. Most of the time, they weren't even going to flinch—you discounted the price just to avoid your own uncomfortable feelings. - 𝗧𝗵𝗲 𝗛𝗲𝗮𝗹𝗲𝗿 𝗧𝗮𝘅 - The old, broken script that making good money and doing meaningful, helpful work cannot exist in the same room. As Sophie points out, there is absolutely nothing pure or helpful about being broke. Before you drop a price or throw in an extra freebie again, Sophie recommends asking yourself a simple gut-check: "Is this generosity coming from my Soul, or from my Role?". True generosity leaves you feeling steady and gives from an overflow; "role" generosity completely empties you out just to keep you feeling safe.