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What's the problem you solve? And are you sure it's the problem your clients WANT to solve?
Been a hot minute since I shared in here. Sorry about that! If you're struggling with getting speaking work, you must have a market tested problem/solution and you must PUT IN THE WORK. Get out there, connect with people (especially on LinkedIn), and figure out what their problems are! Then get into the places where your ideal clients gather and do whatever it takes to speak there for free if necessary. If you actually know your audience, actually know their problem, and teach them how to solve it, the referrals flow naturally. That's really all it takes. Get out there and crush it!
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Just sent out an invoice for $32.5k for a speaking gig.
And I want to tell you step by step how I did it. This was NOT overnight. 1. Accept the Invitation. This started 10 years ago, when I went to a party at my brother's house and I met the speaker. 2. Make the ask. I then asked for the speakers number, and had a phone call with them 3. Become a Student. I went to every seminar that speaker put on, and every digital event. I worked for free for YEARS. I spoke for free for YEARS, practicing my keynote, body language, CTA and delivery. 4. Honor the Introduction. An introduction to the right person is the key to your growth, so treat it like the gold that it is. 5. Keep delivering value. I kept posting on social, as if I had already been booked. Today when I got on the call, the person on the other end said "I've been watching what you're up to and I'm excited to create this with you" 6. And above all, have integrity. If you want to get booked, you have to have a reputation of doing what you said you would do. ****The hardest part of this whole process for a lot of us, is #5. Showing up as if you've been asked, before you get asked. So do today what you would do the day after your dream gig.
Podcast Guest
Guess who has two thumbs and just got messaged to be a guest on someone else’s podcast?! Let’s see where it goes but it’s a great first step.👏
Podcast Guest
Let's Talk Webinars...
If you've ever thought of hosting one, or even if you have already got a webinar under you belt, this is for you. Webinars are a platform for you to train on a skill that your audience needs. Webinars can be... - FREE to host - Sell a product - Go on replay through emails/ads You don't need a lot of fancy equipment, or software to start. Here's what you will need: 1. A webcam 2. A good microphone 3. An understanding of what you'll be teaching 4. A solid Call to Action (CTA) 5. An Audience Let me ask this - which one of these 5 things feels the hardest?
Let's Talk Webinars...
7 Stages you might not be thinking of...
7 Stages you should be on, but you might not be thinking of - Podcasts - Lives - Short Form - Long Form Videos - Stories - Webinars - Communities 1. Podcasts: Your own or someone else's. (I highly recommend starting your own if you want to be seen as an expert in your niche). Shoot for 1 a month if you're new to it, and then work your way up to one a week. 2. Lives on social media. Go live to 2 minutes, every day for 2 weeks. Give the 2 minute version of your keynote, no matter how many people join. 3. Short Form Video. Reels, YouTube shorts, tiktok, whatever your platform - short form media is usually what people will use to determine if you are "for them" or not. (Hack: you can trim podcast episodes to do this) 4. Long Form Videos. Most often, we're talking YouTube here. Make sure to name the video with the question your ideal client will type into google. 5. Webinars. THIS IS EXCELLENT PRACTICE!! Again, shoot for 1-2 a year to start, and then work your way up to once a month. 6. Communities - Just like this one. You can create them on Skool (Use this link: https://www.skool.com/signup?ref=cf6a6ffee1184e908b7ad9418bd96060) or you can create them in your go high level with a custom app. Which one are you going to try this week?
7 Stages you might not be thinking of...
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Speaker Mastery Community
skool.com/speakermastery
Get paid to speak on stage! Appear on Podcasts, Book paid speaking gigs, and monetize your message.
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