Performance Fix: Small Issue, Big Impact

While reviewing the TechCognify website, I noticed something interesting.

The entire site was fast ⚡—except the reviews section, which was taking 10–15 seconds to load.

Since the frontend was already optimized with Next.js, this immediately pointed to a backend-level bottleneck, not a UI issue.

On inspecting the api/reviews endpoint, the root cause became clear:

Images were being stored and served directly from the database, instead of an optimized media delivery service.

This led to:

Heavy API payloads
Slow response times
A degraded user experience

Fix:I refactored the media flow and moved image storage to an optimized external service.

Outcome:Instant load times for reviews and consistent performance across the site.

Key takeaway:Performance issues often aren’t visible in the UI.They’re the result of early architectural decisions, especially around media and data handling.

Frontend optimization helps.Backend decisions define scale.

#NextJS #WebPerformance #BackendEngineering #SoftwareArchitecture #TechCognify

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