Here’s a month over month comparison that shows just how radically important reels are to your social media growth strategy. Mid Oct to mid Nov ➡️ very little focus on reels Mid Nov to mid Dec ➡️ DAILY focus on reels What’s important to pay attention to? 1️⃣ Views: 36k vs 63k 2️⃣ Accounts Reached: 5.9k vs 21.5K 3️⃣ % of Non-Followers: 21% vs 52% WHY does this matter? Because you need reach into non-follower accounts to grow YOUR followers. My goal? 75% non-follower reach in the new year. That means more reels. More trending content in MY voice, telling my story. Are these numbers compelling enough for you to double down on reels, too? 👇👇

I’m going to start posting viral storytelling reels that I think we ALL can do. If you don’t know how to do reels yet, watch the Reels training in the Classroom (yes, you’ll need to post and engage here for it to unlock for you…. Well worth it!) The thing about viral trends? These are timely. And they are important to grow your following and to show the platforms that you’re paying attention and are playing the game as a creator. So watch it. See if you like it. Envision how you would make it YOURS. And go for it. If you see a viral trend that you love? Drop it here in Skool for everyone, too! (I made a new category!) Now a bit of teaching: Storytelling reels are what tend to go viral. They are “top of funnel” (attraction) content. If you’re building your audience, go with storytelling reels! If you’re on IG, use the Trial reels function with storytelling reels…. Daily even! Here’s this one: broll with multiple clips. https://www.instagram.com/reel/DSMPZsXjsNj/?igsh=MW14NWU5a3Nvem8zZw== How do you find other viral reels? Simply stroll through your reels tab. 95% of those will be viral. The other 5% will be trial reels.