(That is exactly how it feels to turn down a customer. Same pain, less cheese.) As a founder, you have to decide who you are saying no to. I built my website for Solo Scales last week, and I added this whole section on who I am not a fit for, and I put it there on purpose. Saying no to buyers feels like losing money, and I get it. But a page that tries to be right for everyone ends up clear to no one. I also think the right people trust you more when you are willing to turn some people away. So here is a test you can try this week. Can you name three kinds of customers you would turn down today? If you cannot, you probably have not decided who you are for yet. (I know that is an uncomfortable question for a Tuesday. You’re welcome.) P.S. Who are the three kinds of customers you would turn down? Drop them in the comments, because I am genuinely curious. P.P.S. I made a video on this exact topic on my Instagram. If you want to see it, along with other videos like it, let me know in the comments or just head over to my Instagram.

and nobody is noticing. 👀 You make the post. You leave the comments. You share something helpful. And then… crickets. 😂 But here’s something I’m learning: Quiet doesn’t mean it isn’t working. Every time you show up, you’re giving someone another chance to get to know you. Every helpful comment builds a little trust. Every post teaches you something about what people respond to. And all those little things add up. You don’t need to post 10 times a day or spend hours online. Sometimes it really is as simple as showing up, helping where you can, and doing it again tomorrow. So if things feel a little quiet right now, don’t assume nothing is happening. If you’re still here and still showing up, you’re doing more than you think. 💙

I built my website to make people leave. (Yes, on purpose. Please hold your judgment until the end.) Most websites try to convince everyone. That is exactly why almost no one applies. When a page talks to every possible visitor, it ends up clear to none of them. Serious buyers don’t buy design. They buy clarity. So my page does only three things: 1. It tells you who it is for. That’s a one-on-one coach who still does everything manually. 2. It tells you who it is not for. If you want a team and a funnel, this page is not for you, and it says so plainly. Saying no is what makes the yes mean something. 3. It gives you one small first step. It’s not a sales call. It’s a free Fit Check, so the entry costs you almost nothing. (I build my page on notion) Most sites ask for a call on the first date. Mine asks you to take a quiz. Very low pressure, I promise if you want to see, let me know in the comments

Yep. And Jennifer Turner is coming to teach us how to do it. Join us: 📅Wednesday, October 14 at 12 PM Pacific 🕰️ For a free live workshop: 💰 How to Make Money With Skool Plain language. No hype. Just real ways you can use Skool to make money. 👉 Save your seat HERE

You're invited to my free challenge, 7 Days to Camera-Ready, runs October 12 through October 18, and you’re all invited! Men and women, everyone’s welcome. You don’t need anything. Just read, take it in and learn the secrets I’ve picked up in 30+ years as a Hollywood photographer, actress and model: 💡 Lighting that makes you glow 💃🕺 Posing that looks natural, not stiff 💇‍♀️💇‍♂️ Hair & makeup that looks great on camera 👗👔 Wardrobe: what to wear so you look your best ✨ And more! 📸 Need a new speaker photo? With my remote headshots, I direct you live on a call and I capture every shot myself. 🎟️ Every comment during the challenge earns a raffle ticket, no limit! On Day 8, October 19, I’m going live to give away a free remote headshot session. Cristal Photogaphy by Cristal