(That is exactly how it feels to turn down a customer. Same pain, less cheese.) As a founder, you have to decide who you are saying no to. I built my website for Solo Scales last week, and I added this whole section on who I am not a fit for, and I put it there on purpose. Saying no to buyers feels like losing money, and I get it. But a page that tries to be right for everyone ends up clear to no one. I also think the right people trust you more when you are willing to turn some people away. So here is a test you can try this week. Can you name three kinds of customers you would turn down today? If you cannot, you probably have not decided who you are for yet. (I know that is an uncomfortable question for a Tuesday. You’re welcome.) P.S. Who are the three kinds of customers you would turn down? Drop them in the comments, because I am genuinely curious. P.P.S. I made a video on this exact topic on my Instagram. If you want to see it, along with other videos like it, let me know in the comments or just head over to my Instagram.