A few months ago, every new AI release felt like something I couldn't ignore.
Claude Code.
Codex.
Gemini.
Another model.
Another feature.
I kept thinking the next tool would finally make everything click.
Then I realised I wasn't looking for a better tool.
I was looking for certainty.
The problem wasn't a lack of AI.
The problem was that I couldn't clearly explain what my business actually needed.
Once I figured that out, choosing tools became surprisingly easy.
Because clarity makes most decisions for you.