Engagement Through Value + Charity · Skoolology: Growth Lab

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Engagement Through Value + Charity

After getting feedback from this community and others, my current strategy is to have a free tier and a $9 subscription tier, with another tier to be added at some point in the future.

It's important that this not get salesy, at all, period, since I have many corporate clients' employees on the site. Nor can I deploy common engagement tactics, as they will turn off corporate employees.

Therefore, the current line of thinking is to deploy an AI education and charity model, where 40% of subscription fees (after Skool fees and credit card fees) will go to charities sponsored by the community.

There will be a select few charities based on my direct relationships: I sit on the board of one (youth mentoring); my friend, former NFL great Herman Moore, has a charity; and I belong to an organization that sends teams into areas damaged by natural disasters like hurricanes, flooding, and earthquakes.

To clarify, this is a for-profit business structure with a large giving component. I will publish a high-level cost and giving structure, for example: Subscriptions − Skool Fees − Credit Card Fees = Eligible Revenue for Giving. Then Eligible Revenue × 40% goes to designated charities. The balance funds the community's educational mission.

The idea is that by subscribing to the community, you support free AI training for all, gain access to advanced training modules through a voluntary subscription, and a portion of your subscription fee goes to sponsored charities.

Open to thoughts.

Thank you.

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Engagement Through Value + Charity